Foreword for Viral Marketing
Could you believe that we’re not the first ones to discuss viral marketing? Not even the first ones to discuss it in depth? There are currently 327.000 web pages that correspond to the Google search query of “what is viral marketing”. It is in Wikipedia, and I bet someone even took the time to write about it to a real word hard copy encyclopedia. The trusty old Amazon even has 2.755 books both of the e- and m-variety and of the still standard range*, that say something about it. I didn’t bother to look at what Bing says (who on earth would?).
So why should we add the web page hit total to 327.001 with the “what is viral marketing”? Because viral marketing is exciting. Because, if successful, it is the most potent form of marketing in existence. It just, honest enough, deserves a proper run through. Read more
