The holy grail of marketing is the viral effect. A piece of content that is so brilliant that it engages the audience to such a degree, that that it spreads like a virus through the ranks of people all over the world. Or when speaking about marketing, the target market, which in most cases actually isn’t the whole world. Read more
Posts tagged ‘viral marketing’
Could you believe that we’re not the first ones to discuss viral marketing? Not even the first ones to discuss it in depth? There are currently 327.000 web pages that correspond to the Google search query of “what is viral marketing”. It is in Wikipedia, and I bet someone even took the time to write about it to a real word hard copy encyclopedia. The trusty old Amazon even has 2.755 books both of the e- and m-variety and of the still standard range*, that say something about it. I didn’t bother to look at what Bing says (who on earth would?).
So why should we add the web page hit total to 327.001 with the “what is viral marketing”? Because viral marketing is exciting. Because, if successful, it is the most potent form of marketing in existence. It just, honest enough, deserves a proper run through. Read more
As we mentioned in the Foreword for Viral Marketing, there are currently 327.000 web pages that correspond to the Google search query of “what is viral marketing” (or probably even more as you read this). The definition for viral marketing can be read in Wikipedia and from tons of other sources. We are not going to try to redefine it, but instead use a simple well-formed definition, that nails it. Read more