To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with improved definition and user interface or about the iOS 5.1., which for some reason seems to be the topic on everyones tongue in Twitter (should I upgrade to see what the fuzz is all about?).
Actually, it seems at least two Apple topics are trending at the same time – the ‘iOS 5.1′ and the ‘New iPad’. It is amazing to see the pull the Apple brand has. This together with the launch and tons of news articles published to to high traffic news sites gives an amazing opportunity to any content marketer in any form related to the Apple, technology or to the creative ones that can put a relevant spin and suck people in as the buzz is highest. And to be more exact, it really gives an amazing opportunity to any and all content marketers. But only, if you can find a relevant way the buzz topic of today fits your existing framework and site / brand image.
Why should I write about Apple today even though I have absolutely nothing to say on the topic?
Because, as I said above, timing and relevancy will do wonders to your page views and metrics both in the short and long run. Not only will it increase your Google page rank in long term, but also bring a significant amount of visitors to your site. Just be careful not to mislead the people coming to read your article, and even more so, to your site.
To be 100% sure it works outside of general business context as well, I verified the approach here at The Outside View Blog. I did this in a very simple and fast way on the two of the last three articles in this site the RIP Facebook – Social Business is Here [Infographic] and What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales. And no, these are not probably the best case examples of articles you should produce, but they will give you an idea on what you could be doing and most importantly, they did verify the hypothesis I had: timing and relevancy will boost your traffic in a huge way even in a non-business context, if you do it right.
What results can timing and relevancy give to you and your website?
At the time of the RIP Facebook – Social Business is Here [Infographic] article RIP Facebook was trending in Twitter. With What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales article Mashable had just declared that meme the most popular meme of the moment. With correct timing and some semi-clever exposure (and linking) of the last mentioned article, it alone has brought
- over 7.000 people to this site,
- it’s been read over 45.000 times in total (when all the syndicated sources are summed up),
- and the articles together still continue to bring over 300 unique visitors to his site daily.
Quite an amazing numbers for simple, small effort articles in a newcomer blog.
So as you can see, I really should write about something of Apple today. But this is the extent I will got to with it. Lets see what happens, and if timing with very little relevancy and no linking efforts can do its magic the third time in a row.