“Open the tab… Let the droplets of water shower over you…
Listen to the calming hissing sound, like a distant waterfall…Relax… Read more
“Marketing is not a battle of products, it’s a battle of perceptions”.
- Al Ries & Jack Trout, from The 22 Immutable Laws of Marketing.
A thought written 18 years ago, well before the generation flux, still holds the truth.
You can always try to prove us wrong.
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I’m foreseeing a battle of epic proportions: The battle of dogs and cats over the dominion of the advertising world.
The battle maybe new, but the war is as old as the world we live in. The echoes of this battle between the age old enemies have been heard on the ether for a while now. For those who know how to interpret the signs, this inevitable clash of two powerhouses comes as no surprise. Read more
“Last week the Gifted ranked luxury hotel chain, Four Seasons, took an $18 million website overhaul live with a focus on user experience design, mobile, and personalization“. (Source: L2 Think Tank)
“That is just crazy. Next time, give me a call. I’ll do it with a half of that”.