Tag Archives: rip facebook

No New iPad HD, Apple TV and iOS 5.1 Story. No, Nothing of Apple Today. This Is About Timing and Relevancy.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with improved definition and user interface or about the iOS 5.1., which for some reason seems to be the topic on everyones tongue in Twitter (should I upgrade to see what the fuzz is all about?).

Actually, it seems at least two Apple topics are trending at the same time – the ‘iOS 5.1′ and the ‘New iPad’. It is amazing to see the pull the Apple brand has. This together with the launch and tons of news articles published to to high traffic news sites gives an amazing opportunity to any content marketer in any form related to the Apple, technology or to the creative ones that can put a relevant spin and suck people in as the buzz is highest. And to be more exact, it really gives an amazing opportunity to any and all content marketers. But only, if you can find a relevant way the buzz topic of today fits your existing framework and site / brand image.

Why should I write about Apple today even though I have absolutely nothing to say on the topic?

Because, as I said above, timing and relevancy will do wonders to your page views and metrics both in the short and long run. Not only will it increase your Google page rank in long term, but also bring a significant amount of visitors to your site. Just be careful not to mislead the people coming to read your article, and even more so, to your site.

To be 100% sure it works outside of general business context as well, I verified the approach here at The Outside View Blog. I did this in a very simple and fast way on the two of the last three articles in this site the RIP Facebook – Social Business is Here [Infographic] and What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales. And no, these are not probably the best case examples of articles you should produce, but they will give you an idea on what you could be doing and most importantly, they did verify the hypothesis I had: timing and relevancy will boost your traffic in a huge way even in a non-business context, if you do it right.

What results can timing and relevancy give to you and your website?

At the time of the RIP Facebook – Social Business is Here [Infographic] article RIP Facebook was trending in Twitter. With What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales article Mashable had just declared that meme the most popular meme of the moment. With correct timing and some semi-clever exposure (and linking) of the last mentioned article, it alone has brought

  • over 7.000 people to this site,
  • it’s been read over 45.000 times in total (when all the syndicated sources are summed up),
  • and the articles together still continue to bring over 300 unique visitors to his site daily.

Quite an amazing numbers for simple, small effort articles in a newcomer blog.

So as you can see, I really should write about something of Apple today. But this is the extent I will got to with it. Lets see what happens, and if timing with very little relevancy and no linking efforts can do its magic the third time in a row.

RIP Facebook – Social Business is Here [Infographic]

rip-facebook

Lets get it straight. The only reason this article is written, the sole reason of its existence is, that RIP Facebook is trending in Twitter. Why on earth why? Who started it? And why, really, why? But to get most out of the trend, lets do like the tabloids do and twist the tale a bit: RIP Facebook – Social Business is here and according to latest reports, you’re failing in it.

“Over the past year, GameStop, Gap, JCPenney, Nordstrom, and other retailers have opened a store on Facebook to generate sales from their Facebook Pages with millions of Likes. While they opened storefronts with plans to monetize their Facebook fans, they couldn’t figure out how to do so and ended up shutting down their f-commerce attempts.

The stores’ quick failure shows Facebook doesn’t drive commerce and casts doubt on its value for retailers, according to Forrester Research analyst Sucharita Mulpuru. ‘There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,’ Mulpuru told Bloomberg. ‘But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.’” Emil Protalinski 

Facebook is reported to failing in the social business, at least partly. But what the h%ll is the business place it is failing in? Even the term social business has two very different meanings.

The dictionary definition, is not what you probably have first in mind:

“Social business, as the term is commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity’s most pressing needs. A number of organisations with which he is involved actively promote and incubate social businesses. These include the Yunus Centre in Bangladesh, the Grameen Creative Lab in Germany, Social Business Earth and the Yunus Social Business Centre University of Florence.

In Yunus’ definition, a social business is a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today. It is distinct from a non-profit because the business should seek to generate a modest profit but this will be used to expand the company’s reach, improve the product or service or in other ways to subsidise the social mission.

In fact a wider definition of social business is possible, including any business which has a social rather than financial objective”. – Wikipedia

Yes, many of us actually think about social media business and not social business.

What is social media business then? With no appropriate video available, lets show some images which describe the topic much better than I ever could. And really, who wants to read this long articles in this social media and tweet era anyway.

If you aren’t tired of infographics already, you will be after you’ve digested the ones below. Enjoy!

social-business-infographic sbi-exec-make-jump-to-social-social-business-infographic-at-theoutsideviewblog-com

globaldawn-infographic-social-business social-business-infographic-large-b

“2012 is the year of social business. Rest In Peace Facebook. Your time is over. It is OUR turn now.

We are the business. Not just the social. It doesn’t matter that you’re making money from ads, that’s not a social business and as such you will soon die”. – Anynomous fanatic at Tumblr.