Relaxation Correlates to Shopper Spending
Relaxation correlates to spend according to Popai. The more relaxed a shopper is the more one Read more
Posts tagged ‘retail’
Dec 28
The Banana Effect
Small things can have big effects. A smile to a girl living at the neighbor ends up to a loving marriage with two kids, a carelessly dropped banana peel on the street results in a massive brain damage for a passerby, or a cancelled plane ticket saves you from a fatal crash – the butterfly effects of the real life.
If a movement of a butterfly’s wings can result in a tornado at the other side of the world, can a small decision at a retail store result in a bankruptcy for a multinational company? In the real life? That’s the question I raised after a near store experience.
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