Tag Archives: quotes

Shower = Creativity and Innovation.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

“Open the tab… Let the droplets of water shower over you…

Listen to the calming hissing sound, like a distant waterfall…Relax…

Tilt your head back… Run your fingers across your hair…

Wait, hmm… it could be solved like this… so simple… what a great idea”.

I always get my best ideas in the shower. Showers are just magical fountains of creativity.

The Question: When Should You Advertise? Answered.

There’s one easy rule when to advertise and when to not. One description of advertising that just nails it.

“Advertising is what you do when you cannot be there in person”.

– A Wise Man

Simple. To the point. And True. A perfect way to outline the role of advertising in the marketing mix. Even the General knew it.

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*Who’s the wise man behind the smart words; is it us or is it you? If it is not us or I, and the source is someone else, please let us know. Maybe it is us, it very well could me, yeah I think it’s I.

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Thought of the Day 4: $18 million for a #Website is Crazy.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“Last week the Gifted ranked luxury hotel chain, Four Seasons, took an $18 million website overhaul live with a focus on user experience design, mobile, and personalization“. (Source: L2 Think Tank)

“That is just crazy. Next time, give me a call.  I’ll do it with a half of that”. 

But truthfully speaking. Is there really ever any real reason to invest that much to a website overhaul? No matter how much potential there would be. No matter how great the user experience was.

I’m not saying the area wouldn’t be business critical for Four Seasons, and they might even manage to get a great ROI for the project. But in any given day, it cannot take that much resources, that even a global, complete under the hood and over the top, backend and frontend mixed together, overhaul would cost you $18 million.

I want the one who sold that project to my sales team. I’ll take that call as well.

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

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Thought of the Day 3: #Kisses and #Tweets

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“Kiss more, tweet less.”

– Maija Aalto

 

 

 

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

Did you enjoy this article? If yes, subscribe via E-mail or Facebook with just a simple click at the top-right of the page.

You can also visit us on Twitter, where in addition to the blog feed, we highlight articles and ideas that capture our attention.

Crowdturfing? This Time I Hope Marketers Didn’t Do It.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“Crowdturfing, Astroturfing and Crowd Sourcing. Who the h&%l makes up these names?

For the sake of the world, I hope it isn’t marketers.”

 

 

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

Did you enjoy this article? If yes, subscribe via E-mail or Facebook with just a simple click at the top-right of the page.

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Thought of the Day 1: #Business and #Education

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“For a business, there’s nothing more dangerous than the two degree man.”

 

 

 

 

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

Did you enjoy this article? If yes, subscribe via E-mail or Facebook with just a simple click at the top-right of the page.

You can also visit us on Twitter, where in addition to the blog feed, we highlight articles and ideas that capture our attention.