“Open the tab… Let the droplets of water shower over you…
Listen to the calming hissing sound, like a distant waterfall…Relax… Read more
“Marketing is not a battle of products, it’s a battle of perceptions”.
- Al Ries & Jack Trout, from The 22 Immutable Laws of Marketing.
A thought written 18 years ago, well before the generation flux, still holds the truth.
You can always try to prove us wrong.
If you haven’t subscribed already, please do so now. And if you liked us, click the Facebook like button – it will make us famous.
There’s one easy rule when to advertise and when to not. One description of advertising that just nails it.
“Last week the Gifted ranked luxury hotel chain, Four Seasons, took an $18 million website overhaul live with a focus on user experience design, mobile, and personalization“. (Source: L2 Think Tank)
“That is just crazy. Next time, give me a call. I’ll do it with a half of that”.