There’s one easy rule when to advertise and when to not. One description of advertising that just nails it.
“Advertising is what you do when you cannot be there in person”.
– A Wise Man
Simple. To the point. And True. A perfect way to outline the role of advertising in the marketing mix. Even the General knew it.
*Who’s the wise man behind the smart words; is it us or is it you? If it is not us or I, and the source is someone else, please let us know. Maybe it is us, it very well could me, yeah I think it’s I.
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