Some say that there are 10 things, that are needed for a good advertising agency / brand owner relationship, some suggest there are 20 things, and I bet someone has made a list of 101 things that are needed for the perfect partnership, which not only produces creative results, but drives sales and profit.
After working with 18 different brands and 28 ad agencies over the past 10+ years I say that the perfect advertising agency / client relationship needs only two ingredients: profit and trust. Read more
This is how it is! There’s no going around it. It has been proven so many times over, by so many factions that I cannot even begin to name them. It is the truth. There’s no arguing about it.
- A fact: “the world is flat. It has been studied extensively and all prominent scientists have proven the theory to be correct”. Read more
Small things can have big effects. A smile to a girl living at the neighbor ends up to a loving marriage with two kids, a carelessly dropped banana peel on the street results in a massive brain damage for a passerby, or a cancelled plane ticket saves you from a fatal crash – the butterfly effects of the real life.
If a movement of a butterfly’s wings can result in a tornado at the other side of the world, can a small decision at a retail store result in a bankruptcy for a multinational company? In the real life? That’s the question I raised after a near store experience.