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Posts tagged ‘consumer experience’

The Happiness/Revenue/Sex Equation In Business.

On a recent article we discussed and asked for input on the topic of delivering superior Customer Experience.

The sad truth being, that while 80% of companies believe they are delivering a superior customer experience, only 8% of their customers say that the superior customer experience has been ever delivered by them.

We mentioned that there are tons of proof, that delivering superior customer experiences is a key growth driver for any business. There should be no question in ones mind that exceptional customer experience is not only the way for sustainable, but also for exponential growth. In every situation, and in every field.

If you are still hesitant, there is one card we haven’t shown. One card that makes even the most sceptic of people to believe that one should always aim to provide exceptional customer experiences. That is the happiness/revenue/sex equation. Read more

The 8%’s of the Customer Experience.

Zappos and their CEO Tony Hsieh have been one of the forerunners of publicly evangelizing the importance of customer experience for business performance. There’s also very strong and well documented evidence, that shows a great customer experience is one of the key revenue drivers for sustainable and often accelerated growth.

Still, even if all CEO’s at your dinner table would acknowledge and agree upon this importance, not much of the superior customer experience is been actually delivered.

Sadly, many, if not most, companies assume they are consistently giving their customers what they need. More often than not, they’re lying to themselves.

Read more

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