There are at least 46 different marketing practices around. There really are! From this set of knowledge one could imagine there would be one that got marketing right. One practice that just nails how marketing should be handled. One practice that gives you the knowledge needed to be a great marketer. But no, there really isn’t.
From Guerrilla marketing and social media marketing to permission marketing, cross-media marketing and shopper marketing the world is filled with marketing definitions, books and guidelines – and of course gurus – on the varied marketing practices. All geared toward telling you the best way to market your business, products or services. All geared towards defining the set of most important tools you should use and the absolute key processes you should set to achieve your targets.
All of them fail to deliver. Read more
There’s one easy rule when to advertise and when to not. One description of advertising that just nails it.
“For a business, there’s nothing more dangerous than the two degree man.”
You don’t need marketing. No you really don’t.
You also don’t need pants when going outside during the winter. Read more
Small things can have big effects. A smile to a girl living at the neighbor ends up to a loving marriage with two kids, a carelessly dropped banana peel on the street results in a massive brain damage for a passerby, or a cancelled plane ticket saves you from a fatal crash – the butterfly effects of the real life.
If a movement of a butterfly’s wings can result in a tornado at the other side of the world, can a small decision at a retail store result in a bankruptcy for a multinational company? In the real life? That’s the question I raised after a near store experience.
There are literally hundreds, if not thousands, of different definitions for what marketing actually is – this variety in definitions does not differ from any business, technological, cultural, social or even religious practice in the world. We all have our own perspective and take on different practices, as well as, the inherent need to define concepts and so make sense of the world around us.
So how to determine what marketing is? Lets take guidance from two of the most brilliant minds in our times:
Solving a business problem is very alike to trying to find the secret of life. Why? Because it all boils down to just one question.
Sex, Drugs and Rock ‘n’ Roll.
That’s What We Do.
It is the launch that defines the product. It is the launch that has the most potential to set you to a clear path towards your objectives. It is the launch that makes or breaks you. It is the launch that defines you. Read more