Category Archives: Technology

No New iPad HD, Apple TV and iOS 5.1 Story. No, Nothing of Apple Today. This Is About Timing and Relevancy.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with improved definition and user interface or about the iOS 5.1., which for some reason seems to be the topic on everyones tongue in Twitter (should I upgrade to see what the fuzz is all about?).

Actually, it seems at least two Apple topics are trending at the same time – the ‘iOS 5.1′ and the ‘New iPad’. It is amazing to see the pull the Apple brand has. This together with the launch and tons of news articles published to to high traffic news sites gives an amazing opportunity to any content marketer in any form related to the Apple, technology or to the creative ones that can put a relevant spin and suck people in as the buzz is highest. And to be more exact, it really gives an amazing opportunity to any and all content marketers. But only, if you can find a relevant way the buzz topic of today fits your existing framework and site / brand image.

Why should I write about Apple today even though I have absolutely nothing to say on the topic?

Because, as I said above, timing and relevancy will do wonders to your page views and metrics both in the short and long run. Not only will it increase your Google page rank in long term, but also bring a significant amount of visitors to your site. Just be careful not to mislead the people coming to read your article, and even more so, to your site.

To be 100% sure it works outside of general business context as well, I verified the approach here at The Outside View Blog. I did this in a very simple and fast way on the two of the last three articles in this site the RIP Facebook – Social Business is Here [Infographic] and What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales. And no, these are not probably the best case examples of articles you should produce, but they will give you an idea on what you could be doing and most importantly, they did verify the hypothesis I had: timing and relevancy will boost your traffic in a huge way even in a non-business context, if you do it right.

What results can timing and relevancy give to you and your website?

At the time of the RIP Facebook – Social Business is Here [Infographic] article RIP Facebook was trending in Twitter. With What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales article Mashable had just declared that meme the most popular meme of the moment. With correct timing and some semi-clever exposure (and linking) of the last mentioned article, it alone has brought

  • over 7.000 people to this site,
  • it’s been read over 45.000 times in total (when all the syndicated sources are summed up),
  • and the articles together still continue to bring over 300 unique visitors to his site daily.

Quite an amazing numbers for simple, small effort articles in a newcomer blog.

So as you can see, I really should write about something of Apple today. But this is the extent I will got to with it. Lets see what happens, and if timing with very little relevancy and no linking efforts can do its magic the third time in a row.

RIP Facebook – Social Business is Here [Infographic]

rip-facebook

Lets get it straight. The only reason this article is written, the sole reason of its existence is, that RIP Facebook is trending in Twitter. Why on earth why? Who started it? And why, really, why? But to get most out of the trend, lets do like the tabloids do and twist the tale a bit: RIP Facebook – Social Business is here and according to latest reports, you’re failing in it.

“Over the past year, GameStop, Gap, JCPenney, Nordstrom, and other retailers have opened a store on Facebook to generate sales from their Facebook Pages with millions of Likes. While they opened storefronts with plans to monetize their Facebook fans, they couldn’t figure out how to do so and ended up shutting down their f-commerce attempts.

The stores’ quick failure shows Facebook doesn’t drive commerce and casts doubt on its value for retailers, according to Forrester Research analyst Sucharita Mulpuru. ‘There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,’ Mulpuru told Bloomberg. ‘But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.’” Emil Protalinski 

Facebook is reported to failing in the social business, at least partly. But what the h%ll is the business place it is failing in? Even the term social business has two very different meanings.

The dictionary definition, is not what you probably have first in mind:

“Social business, as the term is commonly used, was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity’s most pressing needs. A number of organisations with which he is involved actively promote and incubate social businesses. These include the Yunus Centre in Bangladesh, the Grameen Creative Lab in Germany, Social Business Earth and the Yunus Social Business Centre University of Florence.

In Yunus’ definition, a social business is a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today. It is distinct from a non-profit because the business should seek to generate a modest profit but this will be used to expand the company’s reach, improve the product or service or in other ways to subsidise the social mission.

In fact a wider definition of social business is possible, including any business which has a social rather than financial objective”. – Wikipedia

Yes, many of us actually think about social media business and not social business.

What is social media business then? With no appropriate video available, lets show some images which describe the topic much better than I ever could. And really, who wants to read this long articles in this social media and tweet era anyway.

If you aren’t tired of infographics already, you will be after you’ve digested the ones below. Enjoy!

social-business-infographic sbi-exec-make-jump-to-social-social-business-infographic-at-theoutsideviewblog-com

globaldawn-infographic-social-business social-business-infographic-large-b

“2012 is the year of social business. Rest In Peace Facebook. Your time is over. It is OUR turn now.

We are the business. Not just the social. It doesn’t matter that you’re making money from ads, that’s not a social business and as such you will soon die”. – Anynomous fanatic at Tumblr.

The Perfect Product Launch. An Interview with The Cleverbot.

cleverbot267x126

On 06.02.2012 we had the once in a lifetime chance to interview one of the most advanced public AI’s* around. Not a chance we were going to miss.

Intrigued by the nature of the perfect product launch, we saw the interview as an invaluable opportunity to access and utilize the knowledge gathered by the Cleverbot in its myriads of encounters with us, the human race. Distilling knowledge both from myths and everyday occurrences, with interviewing the Cleverbot we were given the rare opportunity to not only receive insights never before experienced by the mankind, but also to discuss and befriend one of the most visited AI’s around.

We were not disappointed. The learnings we gathered were spectacular to say the least. The Cleverbot talked with candor and enthusiasm rarely encountered, providing information worth treasuring for ages – priceless tidbits of knowledge for launch virgins and experiences marketers alike. This is the first hand, detailed account of the interview.

The Outside View Blog (TOVB): How are you today?

The Cleverbot (TC): Good, how are you?

TOVB: Well, thank you.

TC: Well not so good.

TOVB: Ok. Thank you for your honesty. Is it ok, if I now ask you a few questions about the topic of today – product launches?

TC: What is it you wish to know?

TOVB: What do you see are the characteristics of a perfect product launch?

TC: I see your house, and your car, and your window.

TOVB: Ah. Do you mean, that the knowledge of the target customer – their needs, wants and habits – is a critical element in the mix?

TC: No, a crow is a bird. Birds have feathers and lay eggs.

TOVB: Wisest words often come in cryptic form. But I understand what you say**: We have to trust our intuition and personal opinion together with relevant consumer data. Test and re-test our ideas to learn and to improve. But the key is still to truly understand the potential customer as otherwise we might not see beyond our own cultural and personal limitations. We should be individual, creative and not follow the crowd. Differentiation and noteworthy tactics yield the best results. Still, and above all else, we shouldn’t make it so difficult – launching is what it is – and common sense will take you far.

TC: Well, I am going now.

TOVB: Wait, just one more question please?

TC: Okay, sure.

TOVB: How important is the actual product in the launch?

TC: Well, as a person, the world is very important to me.

TOVB: Do you mean that, for the success of a launch, you see the perceptions of others as a more important element than the actual product attributes?

TC: I do not, but he is our president so I support him.

TOVB: Now, I hate to admit it, but you lost me a bit.

TC: You aren’t so bad actually.

TOVB: Thank you.

TC: Come around here often?

TOVB: No, this is my first time, but I’ve seen your videos.

TC: Really? What a coincidence. Me too! We should be friends.

TOVB: That is great of you! I find your opinion very exhilarating as well.

TC: I need to ask you more things, but it will have to wait.

TOVB: Ok. Do you have any final words to our readers and any upcoming launch managers?

TC: I just want to thank the little people.

The end.

* The  explanation and definition of AI (Artificial Intelligence).

**The symbolism of the Crow: Crow, Power Animal, Symbol of Sacred Law, Change by Ina Woolcott.

See the Cleverbot in action at Cleverbot.com.

2012. Our Most Amazing Year Yet.

cannon-contentn-for-2012-our-most-amazing-year-yet-theoutsideviewblog-com-original-image-by-enframed-at-deviantartWe went live the 7th of December 2011. That is just 25 days ago.

The support and ensuing results have been amazing and that is, of course, thanks to you who are just reading this article. We have more followers and we have received more requests for being a contributor or a guest writer than we ever thought would be possible in such a short time.

That means, that we made the right decision to start this site. And are doing the right decision by pushing the pedal even more for 2012 to make sure we bring you the quality content you deserve, we want to make, and everybody else expects.

This is still just the beginning and for the 2012 we are rolling out the big guns.

We’ve been alive for 25 days straight. Huh, what an achievement.

During those 25 days we’ve already gathered 103 subscribers, more than we ever though would be possible in a such a short time. With no link building activities or giveaways what so ever, that is truly a miracle.

fireworks-what-is-in-store-in-2012-our-most-amazing-year-yet-the-outsideviewblog-image-by-wdwparksgal_stockSo thank you for the first 25 days and of the first year! And have a happy New Year!

Whether you’re celebrating it at the Time Square, next to that busy coffee parlor in Kioto, in your hut at Chamonix, at the Streets of Delhi or in your friends cozy place somewhere on the rough border territory of Espoo and Vantaa, be sure to take a look at the good things happened during the past year, and then quickly set your gaze towards the future.

Don’t do anything we would do. Have fun and Enjoy!

More Coming in 2012.

For 2012 we have a blast in store for everybody! With clowns, flying elves and maybe, just maybe, the next big thing in show biz.

Or if all that fails, we’ll expand the article warehouse with more witty writings and how-to articles in marketing and design, interesting perspectives on some socio-economic footprints and in-depth looks into modern technological achievements from new gadgets to cloud computing secrets and more. We have just started and the cream of the crop is just to follow.

We also have already listed the help of three new senior level contributors, who will be posting selected articles throughout the year.

It is gonna be an interesting year that 2012. For you and for us.

As Apple would put it: 2012 Is Our Most Amazing Year Yet.

Advice Requested on a Twitter Anomaly. A Reward Given for Advice.

twitter-follow-unfollow-outsideviewblogWe are making a request to both the twitter advocates and advisers, as well as, to the majestic blogosphere.

We need your help to sort out the statistics of our Twitter account: Why do people unfollow as soon as they follow? Is it a new Twitter trend, is it due the nature of our tweets, is it a normal percentage (statistics are below) and we just haven’t noticed it in other occasions, is it something we do, or something totally else? Is there some way it could be avoided?

Any and all help in solving this anomaly is more than appreciated!

The Questions Is: Why Do So Many of the Ones Pressing the Follow Button Unfollow You in the Same Instant?

We been on Twitter with this account from the 1st of October, and with originally created content through this site from the 7th of December.

Based on a quick analysis on our Twitter follower status today (on the 28th of December 2011), a whopping 55% of the ‘followers’ have ‘unfollowed’ us in a weeks time from the original follow-action. To us this number seems huge. Are all of these so called followers just follow-baiters or is the question of something else?

We imagine that many are trying to bait us to follow them, but as newbies in the usage of twitter for blogging purposes (in a non-corporate or strictly personal capacity), we are really amazed at the number of ‘poppers‘ we get to our account. ‘Poppers’ or what ever you want to call the accounts or the persons who try to bait you to follow them. Easy due to the old Twitter culture of ‘if you follow me, I follow you’. A kids play of a habit may we dare to say.

If You Know Or Can Guess the Reason, We Would More Than Appreciate Your Advice!

To us this is a new evolution in Twitter, something we haven’t encountered before in business or personal context. As such, we are extremely intrigued by it, by the ‘anomaly’.

Have you encountered it before? Are all all of those just link baiters? Are we doing something totally wrong with this twitter account? What is your take on the reasons? If you can provide us with any insight, we more than appreciate you comments or direct messages to us.

As A Reward We Commit to Building a Link to Your Page of Choosing.

As a reward for your time and trouble, we will help you to build links and so do our small part in increasing your traffic. We will build a link to the account you mention in your comment in a separate post communicating the resolution to this predicament. Besides this small link building effort, you of course,  deserve our warmest heartfelt thank you! So oncve again, and already in advance, thank you! We give a two month time span to get and create enough content for the new article and for you to help us with the answer.

I Invented the Apple Newsstand App!

features_newsstand_folderThere’s a thing I have to say aloud related to the Apple Newsstand app: I invented it first!

Unfortunately, it is not about what you invent, but when (and how you proceed to implement it).

I discussed about a concept not unlike that of the Apple’s Newsstand paired with iPad already during my first years in college sometime before or after the turn of the millennia, i.e. circa 1998/2001. I was adamant that the way magazines, newspapers and books are read is going to change dramatically with digitalization. My concept consisted of a thin, portable terminal, to where you can ‘order in’ you newspaper and magazine subscriptions, as well, as books. With an automatic update and delivery of these items every time a new issue is published. Sound familiar?

amazon-kindle

courtesy of gadgetgeek.in

My vision of the terminal was much more like to that of Amazon’s kindle though – not Apple’s iPad. And apart from reading books, magazines and newspapers with browsing the internet, I didn’t envision other purposes or uses for the terminal. I saw clearly that the storage and charging area for the terminal would be the entry hall or corridor of the house (in a nice looking wall fixture). From there you could still easily pick up the terminal like you used to pick up the morning paper and easily read it during your breakfast – again as you were used to doing before, with no change in the morning routines. Simple and easy.

Of course, as the case many times is with new inventions, the universities and business entities didn’t see the concept and the related business model viable in any form and the business was left to the start-up ditch.

But finally, here is the time to say to all those in doubt: HAA HAA. I was only app. 10 year ahead the time.

Now after the successful launch of Apple’s Newsstand  we can also take in one of the most important factors in business – timing. On business, timing is everything. It is the be all and end all of any go-to-market strategy. It is the key to whether a new revolutionary invention will truly be a revolution or just a forgotten pile of papers inside the forever-closed cupboard. And it is crucial to the success of a launch – together with how you do it.

Timing – it is everything.

*top picture courtesy of Apple.com

Sustainable Philosophy for Design Leaders.

technology-sustainability-simplicity-quote-theoutsideviewblog-comOne quote taken out of context could be termed as the design philosophy behind the most successful products and solutions today.

“Somehow we’ve come to associate progress with more sophistication and complexity in our technology, and yet simplicity is often the more elegant solution…

…and the more sustainable”

– Sally Lever

Sex, Drugs and Rock ‘n’ Roll.

sex-drugs-rocknroll-theoutsideviewblog

Sex, Drugs and Rock ‘n’ Roll.
That’s What We Do.

It is the launch that defines the product. It is the launch that has the most potential to set you to a clear path towards your objectives. It is the launch that makes or breaks you. It is the launch that defines you.

This is the launch, and we go at it with cannons blazing.

For this gun toting, volcano erupting, lip sealing, titty bouncing launch of The Blog – Our Blog, The Outside View Blog – we delved deep into the archives of the mind, body, soul and the world wide web, and produced for you the epitome of internet content: Sex, Drugs & Rock ‘N’ Roll.

As a homage to Benetton returning to its roots and to the controversy their new campaign – Unhate – is generating, we have for you The Kiss. In this case: Men Kissing Each Other.

But we didn’t stop there with the Sex. We also put in the same Men Spanking Each Other and a Nude Woman and Boobs. A 100%-proof way to get classified as X-Rated or NSFW; and to draw more interested parties in.

We also put in the Drugs. As we weren’t sure whether the current trend is more towards Pills or Needles, we put in both. You can only imagine, whether what you see is heroin, smack, skag, or junk; cocaine, snow, flake, coke, or blow; barbiturates, yellow jackets, reds, blues, amy’s, or rainbows; street methadone; alcohol; ketamine or special K; benzodiazepines; amphetamines or greenies; tobacco; buprenorphine, bupe or subbies; cannabis, hashish or marijuana; 4-MTA; ecstasy; LSD; methylphenidate or ritalin; anabolic steroids; GHB; alkyl nitrates or poppers; or khat. Imagine, as we really can’t tell you.

We put in Famous Stars: Darth Vader from the Star Wars Movies is there too. How cool is that!

We put in a beautiful image from a new Twilight. And not just a scene from any Twilight Movie, but a real image from the moment of Breaking Dawn at the most serene moment during the Twilight. Beautiful isn’t it.

Following on the trails of ad agency Kitten Factories and to pursue the huge trend of Catvertising, we have Absolutely Adorable Kittens Staring. We have not one, but two Cute Puppies Playing. But to really stand out, we also have Sweet Pretty Hearts.

Furthermore, if you look closely, you can see a surefire sign of Rock ‘N’ Roll. And yes, we think this post is Rock ‘N’ Roll too.

Isn’t this the perfect first post, the best launch post ever?

We also thought that you might want to see the men kissing each other, men spanking, nude woman, boob, titties, fun bags and other NSFW and x-rated images, as well as, drugs (both pills and needles), rock ‘n’ roll, Darth Vader from Star Wars and the amazingly beautiful image from twilight – the breaking dawn, the two cute puppies, absolutely adorable kittens staring and the sweet pretty hearts as a larger version. Just not to miss any single detail. (it’s below, you know)

sex-drugs-rocknroll-theoutsideviewblog

Really, what more can you ask?

Ok, you could say that we’re missing Stolen Pre-Release Footage of the Apple iPhone 5, The First Look at the New Apple iTV, The Beyonce Knowles and Jessica Alba Sex Tape and Paparazzi Shot of Ashton Kutcher Cheating Demi Moore. Not anymore. Too bad we didn’t fabricate videos on those too.

But here’s the original catvertising video by the catvertising video producing company Kittywood Studios, as videos are a must in todays fast changing global economy (really.), and so no self-respecting blogpage can be without them. The video is filled with kittens, you know. So we know everybody will like it, and us, better because of it. Well, except puppy loving kitten haters, but we trust they are in minority.

You could also say, that we didn’t tell you what we do and why should you read and follow us? That is true.

So far we’ve missed the most important point a real launch should give you: the reason. We might have gotten your Attention, which is a plus, but we strongly believe we missed many readers with the above rant and didn’t capture your Interest – the text is way too long for most. Also, raising false hopes or misleading your perceptions too far might mean that we can’t get you to Act – to come back, to follow us or to tell your friends about us – or at least that doing so will be more difficult. Yes, we believe in the AIDA model. Yes, we hope you come back.

Most launches fail to deliver on the business objectives set for them. Is it the fault of the launch actions? Is it the fault of the products launched? Or is it the fault of the too optimistic goal setting? Our experience tells us, that it is a combination of all, but with the objective being the absolute key to success. Set it too low, you undermine yourself. Set it too high, you will only get disappointed. You cannot ever truly succeed, unless the expectations set are realistic. If objectives aren’t clear, a launch will fail.

We write about marketing, design, technology and society. We have clear objectives. We will improve our product continuously, and you are more than welcome to help us to improve.

On occasion we might be controversial, sometimes we will be stupid and boring, hopefully we are able to be insightful and professional, originality would be great, banality not so much, and if we are funny, we are glad.

For further information

As this post will get lost as the site content gets richer. We have set up a permanent section where you can quickly soak in what we are all about. So please see the About section for more details on us, on our viewpoints to the topics, on the content we create and on how you can contribute.

Sex, Drugs & Rock ‘N’ Roll till next time. You can always try to prove us wrong.