The holy grail of marketing is the viral effect. A piece of content that is so brilliant that it engages the audience to such a degree, that that it spreads like a virus through the ranks of people all over the world. Or when speaking about marketing, the target market, which in most cases actually isn’t the whole world. Read more
Posts from the ‘What is?’ Category
There are literally hundreds, if not thousands, of different definitions for what marketing actually is – this variety in definitions does not differ from any business, technological, cultural, social or even religious practice in the world. We all have our own perspective and take on different practices, as well as, the inherent need to define concepts and so make sense of the world around us.
So how to determine what marketing is? Lets take guidance from two of the most brilliant minds in our times: