Category Archives: Bite-Sized

Thought of the Day 1: #Business and #Education

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“For a business, there’s nothing more dangerous than the two degree man.”






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You Don’t Need Marketing.


You don’t need marketing. No you really don’t.

You also don’t need pants when going outside during the winter.

No you don’t, but having a nice pair of warm pants on might be nice, even if just to stop you from dying.

You will surely fare without any pants for a while, you might even enjoy the cold breeze whistling soothingly around your private parts. At least for a while. But given enough time, probably less time than you thought, you will start to feel the cold and then the pain will arrive. Soon, very soon from that, if you can’t find the right pair of pants, you will die.

Have you ever tried how hard it is to get pants that fit you when you yourself have none on?

Do you really want to get to that situation in the first place?

Do you really want to get caught with no pants on?

No you really don’t need marketing, but do you really want to be without any.

Darth Vader – The Sword Master – is Dead.

darth-vader-faceLets honor the man behind the light sabre of Darth Vader: The Olympic-level swordsman and fight choreographer extraordinaire Bob Anderson has passed away.

Mr. Anderson, who made a long career as the man behind the fight scenes of some of the most successful and epic movies to date has passed away the 1st of January 2012 at the honorable age of 89. He was one of the most sought after sword masters in the movie world, working on everything from the James Bond adventures, to The Legend of Zorro and more lately the Lord of the Rings trilogy.

But what we honor him the most for, was his epic handling of the light sabre as the Darth Vader. He donned the black helmet in two of the three original Star Wars films, The Empire Strikes Back and Return of the Jedi.

The above is just a small example of his work at The Empire Strikes Back. The classic fight scene between Darth Vader and Luke Skywalker.

Darth Vader, as we all know, is still one of the most revered and recognizable movie characters of all time, and has continued a life of his own after the movies – even in the world of advertising. We wish the family of Mr. Anderson all well and smile a bit as we know his work will continue to be enjoyed by many in some of the most loved movies of all time.

Sustainable Philosophy for Design Leaders.

technology-sustainability-simplicity-quote-theoutsideviewblog-comOne quote taken out of context could be termed as the design philosophy behind the most successful products and solutions today.

“Somehow we’ve come to associate progress with more sophistication and complexity in our technology, and yet simplicity is often the more elegant solution…

…and the more sustainable”

– Sally Lever

Marketing: The Chuck Norris Strategy


“If your company were to be Chuck Norris, you wouldn’t need to do anything”.

– A Wise Man

  • You wouldn’t need to invest in knowing the market and your customer.
  • You wouldn’t need to invest in researching and producing the solution your customers need when they need it in the way they experience it the best way possible.
  • You wouldn’t need to invest in people designing new ways to catch the interest of your target audience.
  • You would need to invest in reaching your target audience often enough to not only catch their interest, but to keep it and convert it to sales.
  • You wouldn’t need to invest in monitoring the market and the reactions of both your current and potential customers in order to see the effects your actions, and those of your competitors, have had and learn and improve your ways.

No you wouldn’t need to. As Chuck Norris just is. And that is more than any competition can handle.

There is no Chuck Norris here.

The Key to Solving Problems and to the Secret of the World


Solving a business problem is very alike to trying to find the secret of life. Why? Because it all boils down to just one question.

You – like many of us – probably have had days when you are just so close to discovering the secret of life and world. You almost get a grasp of that one idea, which could solve everything, that one mystical secret you see just beyond the edge of your vision. You probably also have experienced a well reasoned and beautifully deducted chain of thought that you yourself, just milliseconds later, proved to be faulty straight from the initial hypothetical thought? At least we have.

Lets for example examine this thought pattern:

a) Why is the earth round?
b) Probably for the same reason all the other planets are round as well.
c) There has to be one force in effect that makes all planets the same shaped – a force that affects all the planets, no matter where they are in the universe.
d) Gravitational pull – that has to be it. All planets are affected by gravity, whether it is the gravitational pull of nearby planets or systems, stars or galaxies. Gravitational pull is still there in some form.
e) Ok, it has to be gravity.
f) But why the round, globe-like spherical form and not a cube, a flat circle or an ellipse?
g) Is a round shape the most natural shape in the world?
h) Could it be the shape everything – energy and mass – is trying to get towards to, a shape everything around us is trying to achieve?
i) Erosion makes things rounder and erosion is also all around us.
j) Is round shape the best shape?
k) Is round shape the shape we all end up to in the end?
l) Oh yeah, earth isn’t round. Dammit.

Unfortunately, often the initial faulty question doesn’t come to you that easily.

Trying to find the solutions to the age-old questions on the universe, life, health and the world is not just quite like, but exactly like, trying to find the answers to a business problem. There is only one way to get the irrefutable truth on what your customers need, is your strategy the correct one or is the product viable for launch. Exactly like there is only one way to find the correct solution to the secret of life, to whom you should marry or how serious the global warming threat really is. There is only one way, and unfortunately it is often very hard to see.

The results from any analysis depend on the hypothesis or the question being the correct one. If you ask the wrong question, you’re bound the get the wrong answer. No matter how brilliant the pattern of analysis and deduction is in-between.

It all boils down to just one question. The question better be the right one.