Category Archives: Bite-Sized

No New iPad HD, Apple TV and iOS 5.1 Story. No, Nothing of Apple Today. This Is About Timing and Relevancy.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

To boost the technology side here, I should really write about something related to Apple today. Anything about the iPad HD launch, about the new Apple TV with improved definition and user interface or about the iOS 5.1., which for some reason seems to be the topic on everyones tongue in Twitter (should I upgrade to see what the fuzz is all about?).

Actually, it seems at least two Apple topics are trending at the same time – the ‘iOS 5.1′ and the ‘New iPad’. It is amazing to see the pull the Apple brand has. This together with the launch and tons of news articles published to to high traffic news sites gives an amazing opportunity to any content marketer in any form related to the Apple, technology or to the creative ones that can put a relevant spin and suck people in as the buzz is highest. And to be more exact, it really gives an amazing opportunity to any and all content marketers. But only, if you can find a relevant way the buzz topic of today fits your existing framework and site / brand image.

Why should I write about Apple today even though I have absolutely nothing to say on the topic?

Because, as I said above, timing and relevancy will do wonders to your page views and metrics both in the short and long run. Not only will it increase your Google page rank in long term, but also bring a significant amount of visitors to your site. Just be careful not to mislead the people coming to read your article, and even more so, to your site.

To be 100% sure it works outside of general business context as well, I verified the approach here at The Outside View Blog. I did this in a very simple and fast way on the two of the last three articles in this site the RIP Facebook – Social Business is Here [Infographic] and What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales. And no, these are not probably the best case examples of articles you should produce, but they will give you an idea on what you could be doing and most importantly, they did verify the hypothesis I had: timing and relevancy will boost your traffic in a huge way even in a non-business context, if you do it right.

What results can timing and relevancy give to you and your website?

At the time of the RIP Facebook – Social Business is Here [Infographic] article RIP Facebook was trending in Twitter. With What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales article Mashable had just declared that meme the most popular meme of the moment. With correct timing and some semi-clever exposure (and linking) of the last mentioned article, it alone has brought

  • over 7.000 people to this site,
  • it’s been read over 45.000 times in total (when all the syndicated sources are summed up),
  • and the articles together still continue to bring over 300 unique visitors to his site daily.

Quite an amazing numbers for simple, small effort articles in a newcomer blog.

So as you can see, I really should write about something of Apple today. But this is the extent I will got to with it. Lets see what happens, and if timing with very little relevancy and no linking efforts can do its magic the third time in a row.

What People Think I Do / What I Really Do Meme: Marketing, Design, Technology & Sales.

creativity-and-memes-what-people-think-i-do-at-theoutsideviewblog-com-original-image-at-www-ideachampions-com

It is now official: The “What People Think I Do / What I Really Do” meme has overtaken the “Sh*t People Say” meme to become the latest sharing fad. It has to be, I read it from Mashable.

There’s a one to share about journalists, directors, tech geeks, girl gamers, art students, chemistry professors, teachers, sales men, vegetarians, doctors, graphic designers, social media managers, PR people, entrepreneurs, librarians, cartoonists, etc. Myriad really, like a true meme should have. You can find a few examples in the Mashable article and many more here on a related Tumblr feed. Like a true meme, this one also has room for some more funny and insightful pieces and we’re eager to see how the meme evolves.

To celebrate this glorious moment of a meme officially becoming a meme, here’s a take on the most important ones from our perspective: marketing, design, technology and sales.

What People Think I Do / What I Really Do: Marketing.

what-people-think-i-do-what-i-really-do-marketing-manager

(originally from DanoftheDay.com).

What People Think I Do / What I Really Do: Design (or Graphic Design).

what-people-think-i-do-what-i-really-do-graphic-design

(from Pausespace)

What People Think I Do / What I Really Do: Sales.

what-people-think-i-do-what-i-really-do-sales

(From 1fortyplus)

What People Think I Do / What I Really Do: Technology.

what-people-think-i-do-what-i-really-do-technology

(From Design Taxi)

What do you think are the best ‘People Think I Do / What I Really Do Memes’ around?

The Happiness/Revenue/Sex Equation In Business.

customer-experience-business-and-sex-at-the-outsideviewblog-com-original-image-by-kiss_by_candiesforeveryone-at-the-deviantart-com

On a recent article we discussed and asked for input on the topic of delivering superior Customer Experience.

The sad truth being, that while 80% of companies believe they are delivering a superior customer experience, only 8% of their customers say that the superior customer experience has been ever delivered by them.

We mentioned that there are tons of proof, that delivering superior customer experiences is a key growth driver for any business. There should be no question in ones mind that exceptional customer experience is not only the way for sustainable, but also for exponential growth. In every situation, and in every field.

If you are still hesitant, there is one card we haven’t shown. One card that makes even the most sceptic of people to believe that one should always aim to provide exceptional customer experiences. That is the happiness/revenue/sex equation.

If not for the sake of business, then for the sake of you and for me.

This is the happiness/revenue/sex equation:

  • Superior Customer Experience =  Increased Revenue,
  • Superior Customer Experience =  Happy Customers,
  • Increased Revenue = Happy Managers,
  • Happy Customers = Less Stress,
  • Happy Managers = Less Stress,
  • Less Stress = Longer Life,
  • Less Stress = Better Sex,
  • Better Sex = Happier People,

Increased Revenue = Happiness = Superior Customer Experience = Better Sex = Longer Life.

Superior Customer Experience = Better Sex for a Longer time.

If nothing else convinces you on the importance of customer experience, this should.

Believe it. Live it. Do it. You can always try to prove us wrong.

Shower = Creativity and Innovation.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

“Open the tab… Let the droplets of water shower over you…

Listen to the calming hissing sound, like a distant waterfall…Relax…

Tilt your head back… Run your fingers across your hair…

Wait, hmm… it could be solved like this… so simple… what a great idea”.

I always get my best ideas in the shower. Showers are just magical fountains of creativity.

What We Know Now Is the Absolute Truth.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

This is how it is! There’s no going around it. It has been proven so many times over, by so many factions that I cannot even begin to name them. It is the truth. There’s no arguing about it.

  • A fact: “the world is flat. It has been studied extensively and all prominent scientists have proven the theory to be correct”. – Before 330BC to 17th century depending on the location and educational position
  • A fact: “The people during Columbus time though that the world was flat. Proven true by the most prominent scholars of the time”. – Fact known by all from 1870 to circa 1940.
  • Still on 1945 the members of the Historical Association stated that: “The idea that educated men at the time of Columbus believed that the earth was flat, and that this belief was one of the obstacles to be overcome by Columbus before he could get his project sanctioned, remains one of the hardiest errors in teaching.”

What is said is the truth depends not only of perceptions, but also of the information available. Accept that you don’t necessarily know the solution to a problem even though you have encountered and solved it before – the conditions might have changed. Accept it and you will be a wiser person in the end. Don’t accept  it and you can still be an average manager and do quite well in your life, if you want to.

  • A fact: The laws of physics have been proven wrong many times over. The current laws will most probably be proven wrong at some point in time.
  • A fact: The leading management practices are proven wrong so often, you cannot even remember all the best practice management practices there have been in your life time.
  • A fact: The marketing campaign that worked last year, might not work this year.
  • A fact: Never make assumptions.
  • A fact: The one who says: “It doesn’t work, we’ve tried it before” is almost always wrong. As equally wrong, as the one who says “I know it will work, because it has worked before”.
  • A fact: There are hardly ever any absolutes. Probably never.

Never make assumptions. A fact.

Catvertising vs. Dogvertising. The Epic Battle.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart

I’m foreseeing a battle of epic proportions: The battle of dogs and cats over the dominion of the advertising world.

The battle maybe new, but the war is as old as the world we live in. The echoes of this battle between the age old enemies have been heard on the ether for a while now. For those who know how to interpret the signs, this inevitable clash of two powerhouses comes as no surprise.

For a while now both sides have been making strategic moves across one of the key battle fields – Youtube – placing their troops on carefully selected positions: Cats and their brethren have amassed a considerable sized army behind them, with our search experts tell amount to over 2.025.000* videos in Youtube alone. But the dogs seem to have a slight lead in troops and in the so important battle over the hearts of people with over 2.304.00* videos in total.

Maybe this intelligence let the catside to start their attack sooner than the analysts expected. To resolve the war to their advantage with a one swift, well placed blow to the dogside. This first sneak attack on November 10th 2011 was the start of what we now know as the Catvertising movement:

Catvertising gaining huge popularity in the advertising world, the dogs could do nothing but defend to bid some time for a full blown counterattack. We could hear them bark: ‘you will not win the dominion of the advertising world that easily’. They placed their first line of defense on sure ground:

But those of us who have observed the war across time and space knew that they were just playing time, and that a real counterattack was already in the plans.

On January 18th it started. The first counterattack of the dogs. The first flex of muscles of the powerhouse of Dogvertising. A wave of attacks the size we can yet but imagine:
Given the power of just this first wave with the new and surprising alliances the Dogvertising world has made, we can see the cats shaking.

They could not have expected a blow of this magnitude this fast, or could they?

We know that cats are sneaky by nature and ferocious once cornered, but we also can feel the ground tremble over the power of the dogs counterattack.

Is the last battle over the dominion of the advertising world at out hands? Is it all solved at superbowl game day? Who are you rallying for Catvertising or Dogvertising? Kittens or Puppies? Which side will win the war?

The Question: When Should You Advertise? Answered.

There’s one easy rule when to advertise and when to not. One description of advertising that just nails it.

“Advertising is what you do when you cannot be there in person”.

– A Wise Man

Simple. To the point. And True. A perfect way to outline the role of advertising in the marketing mix. Even the General knew it.

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*Who’s the wise man behind the smart words; is it us or is it you? If it is not us or I, and the source is someone else, please let us know. Maybe it is us, it very well could me, yeah I think it’s I.

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You can also visit us on Twitter, where in addition to the blog feed, we highlight articles and ideas that capture our attention.

Thought of the Day 4: $18 million for a #Website is Crazy.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“Last week the Gifted ranked luxury hotel chain, Four Seasons, took an $18 million website overhaul live with a focus on user experience design, mobile, and personalization“. (Source: L2 Think Tank)

“That is just crazy. Next time, give me a call.  I’ll do it with a half of that”. 

But truthfully speaking. Is there really ever any real reason to invest that much to a website overhaul? No matter how much potential there would be. No matter how great the user experience was.

I’m not saying the area wouldn’t be business critical for Four Seasons, and they might even manage to get a great ROI for the project. But in any given day, it cannot take that much resources, that even a global, complete under the hood and over the top, backend and frontend mixed together, overhaul would cost you $18 million.

I want the one who sold that project to my sales team. I’ll take that call as well.

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

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You can also visit us on Twitter, where in addition to the blog feed, we highlight articles and ideas that capture our attention.

Thought of the Day 3: #Kisses and #Tweets

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“Kiss more, tweet less.”

– Maija Aalto

 

 

 

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

Did you enjoy this article? If yes, subscribe via E-mail or Facebook with just a simple click at the top-right of the page.

You can also visit us on Twitter, where in addition to the blog feed, we highlight articles and ideas that capture our attention.

Crowdturfing? This Time I Hope Marketers Didn’t Do It.

thought-of-the-day-image_at_theoutsideviewblog-com_marcweiz-stock-by-madetobeunique-and-gojol23-at-deviantart“Crowdturfing, Astroturfing and Crowd Sourcing. Who the h&%l makes up these names?

For the sake of the world, I hope it isn’t marketers.”

 

 

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This article is a part of the ‘Thought of the Day’ series. Do you have a thought? Let us know.

Did you enjoy this article? If yes, subscribe via E-mail or Facebook with just a simple click at the top-right of the page.

You can also visit us on Twitter, where in addition to the blog feed, we highlight articles and ideas that capture our attention.