Jan 27
This is how it is! There’s no going around it. It has been proven so many times over, by so many factions that I cannot even begin to name them. It is the truth. There’s no arguing about it.
“Marketing is not a battle of products, it’s a battle of perceptions”.
- Al Ries & Jack Trout, from The 22 Immutable Laws of Marketing.
A thought written 18 years ago, well before the generation flux, still holds the truth.
You can always try to prove us wrong.
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I’m foreseeing a battle of epic proportions: The battle of dogs and cats over the dominion of the advertising world.
The battle maybe new, but the war is as old as the world we live in. The echoes of this battle between the age old enemies have been heard on the ether for a while now. For those who know how to interpret the signs, this inevitable clash of two powerhouses comes as no surprise. Read more
There’s one easy rule when to advertise and when to not. One description of advertising that just nails it.
In support, to protest against SOPA / PIPA, we together with web giants the like of Wikipedia and WordPress will black out today from 8am to 8pm EST.
Join the protest and stop the censorship act in U.S., that would have world wide ramifications. If you don’t know how, come to check out the instructions at our home page during the black out.
“Last week the Gifted ranked luxury hotel chain, Four Seasons, took an $18 million website overhaul live with a focus on user experience design, mobile, and personalization“. (Source: L2 Think Tank)
“That is just crazy. Next time, give me a call. I’ll do it with a half of that”.
The holy grail of marketing is the viral effect. A piece of content that is so brilliant that it engages the audience to such a degree, that that it spreads like a virus through the ranks of people all over the world. Or when speaking about marketing, the target market, which in most cases actually isn’t the whole world. Read more
“Crowdturfing, Astroturfing and Crowd Sourcing. Who the h&%l makes up these names?
For the sake of the world, I hope it isn’t marketers.”
“For a business, there’s nothing more dangerous than the two degree man.”
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