No more witty production level tips. The web is already full of them.
Instead, here I will sum up a few viewpoints which I find important to remember when designing creative concepts and solutions.
I personally believe that every great designer has to really believe in good design as a concept. It’s not just polishing things to look nice but making the whole experience of using the product as smooth and transparent as possible. All this while also considering the business factors and other given goals for the design.
So here they are, five things that improve the quality of the design work: Read more
There are at least 46 different marketing practices around. There really are! From this set of knowledge one could imagine there would be one that got marketing right. One practice that just nails how marketing should be handled. One practice that gives you the knowledge needed to be a great marketer. But no, there really isn’t.
From Guerrilla marketing and social media marketing to permission marketing, cross-media marketing and shopper marketing the world is filled with marketing definitions, books and guidelines – and of course gurus – on the varied marketing practices. All geared toward telling you the best way to market your business, products or services. All geared towards defining the set of most important tools you should use and the absolute key processes you should set to achieve your targets.
All of them fail to deliver. Read more
Some say that there are 10 things, that are needed for a good advertising agency / brand owner relationship, some suggest there are 20 things, and I bet someone has made a list of 101 things that are needed for the perfect partnership, which not only produces creative results, but drives sales and profit.
After working with 18 different brands and 28 ad agencies over the past 10+ years I say that the perfect advertising agency / client relationship needs only two ingredients: profit and trust. Read more
It is now official: The “What People Think I Do / What I Really Do” meme has overtaken the “Sh*t People Say” meme to become the latest sharing fad. It has to be, I read it from Mashable.
There’s a one to share about journalists, directors, tech geeks, girl gamers, art students, chemistry professors, teachers, sales men, vegetarians, doctors, graphic designers, social media managers, PR people, entrepreneurs, librarians, cartoonists, etc. Myriad really, like a true meme should have. You can find a few examples in the Mashable article and many more here on a related Tumblr feed. Like a true meme, this one also has room for some more funny and insightful pieces and we’re eager to see how the meme evolves.
To celebrate this glorious moment of a meme officially becoming a meme, here’s a take on the most important ones from our perspective: marketing, design, technology and sales. Read more
On a recent article we discussed and asked for input on the topic of delivering superior Customer Experience.
The sad truth being, that while 80% of companies believe they are delivering a superior customer experience, only 8% of their customers say that the superior customer experience has been ever delivered by them.
We mentioned that there are tons of proof, that delivering superior customer experiences is a key growth driver for any business. There should be no question in ones mind that exceptional customer experience is not only the way for sustainable, but also for exponential growth. In every situation, and in every field.
If you are still hesitant, there is one card we haven’t shown. One card that makes even the most sceptic of people to believe that one should always aim to provide exceptional customer experiences. That is the happiness/revenue/sex equation. Read more
Zappos and their CEO Tony Hsieh have been one of the forerunners of publicly evangelizing the importance of customer experience for business performance. There’s also very strong and well documented evidence, that shows a great customer experience is one of the key revenue drivers for sustainable and often accelerated growth.
Still, even if all CEO’s at your dinner table would acknowledge and agree upon this importance, not much of the superior customer experience is been actually delivered.
Sadly, many, if not most, companies assume they are consistently giving their customers what they need. More often than not, they’re lying to themselves.
On 06.02.2012 we had the once in a lifetime chance to interview one of the most advanced public AI’s* around. Not a chance we were going to miss. Read more
“Open the tab… Let the droplets of water shower over you…
Listen to the calming hissing sound, like a distant waterfall…Relax… Read more